Free tools · service businesses

Small, sturdy tools for the business you actually run.

Five starter kits I built for people who book clients for a living. Download what you want and skip what you don't. There's no upsell waiting at the bottom of the page. I looked.

Nothing for saleEverything here is free to download and yours to keep.
Nothing to sign up forNo email gate. Click, unzip, use.
Runs on what you haveA browser, a spreadsheet, the calendar you already use.
Free tools

Pick what you need. Leave the rest.

Each kit runs on things you already have. Download it, unzip it, follow the instructions inside. If something doesn't work the way the instructions say, email me. That isn't a trick to get you on a list. I just like it when the thing works.

Four browser tools

Service Business Starter Kit

Four small tools that open right in your browser. Nothing to install, nothing to sign up for, nothing that phones home.

  • Daily Client Time Tracker — a punch clock for client work, so billing stops being archaeology
  • Client Session Notes — what happened, what's next, all on one page
  • Weekly Workload Planner — see the week before it happens to you
  • Booking Process Check-Up — a short assessment that scores how clients book with you now
Download the kit ZIP · works on any computer · instructions included
Build your own

Scheduling Starter Kit

A guide to building your own booking page and meeting poll, on your own domain, for free. It runs on Google Calendar and a free Google script, so there's no monthly bill at the end of it.

  • The build guide — every step, plus the traps I fell into so you don't have to
  • Two ready-to-paste prompts — one for the booking page, one for the poll. An AI assistant does the typing
  • The Calendly replacement and the Doodle replacement, in one package
Download the kit ZIP · guide as HTML and PDF · Google Calendar
Email + Google Sheets

Email Survey Starter Kit

Put a real survey inside your email. Your readers click an answer, every response lands in a Google Sheet, and the whole thing runs on a free Google script. No SurveyMonkey, no Typeform, no monthly fee.

  • The email block — works in Kit, Mailchimp, MailerLite, Flodesk, and the rest
  • The code and the page — paste in, change the colors, done
  • A plain-English tutorial — including the two Google quirks that trip everyone up
Download the kit ZIP · any email platform · tutorial included
Google Sheets + a dashboard

Testimonial Vault Starter Kit

A home for every kind word a client has ever said about you. Collect testimonials into one organized vault, review them, and pull the right one when you need it, instead of digging through old emails at 11pm the night before a launch.

  • The vault — a simple dashboard you can host anywhere
  • The sweep — a Google script that gathers new quotes from your forms
  • The approval gate — nothing goes public until you say so
Download the kit ZIP · Google Sheets + Apps Script · setup guide included
A skill + a prompt

Overbuild Audit Kit

For anyone whose first answer to a problem is to build something. (I had thirteen scheduled-task folders that weren't scheduled. Thirteen.) This walks you and your AI assistant through everything you've built or automated, sorts out what's earning its keep, and helps you delete the rest without deleting the one copy that still works.

  • The skill — for Claude Code or claude.ai. Say "find the bloat" and it starts asking questions
  • The paste-in prompt — the same method in any AI assistant. You bring the list, it does the sorting
  • The question bank — ten questions to ask before the next build, and the list of things that only look like overbuilds
Download the kit ZIP · any AI assistant · nothing to install

Want all of them on one short page you can bookmark or share? That's thebookingwell.com/links. Same downloads, fewer words.

Exploration calls

Something in your business you'd like to solve? Let's look at it together.

I'm available for exploration calls. Bring the thing that keeps eating your Tuesday afternoons: the booking process that leaks people, or the spreadsheet that has quietly become three spreadsheets. We'll walk through it, and you'll leave with a clear next step whether or not that step involves me.

Nothing's for sale on this call either. If one of the free kits will do the job, I'll say so and point you at it.

45 min
One-on-one with Kate, on Google Meet
  • Pick a time that works for you
  • Tell me a little about the tangle beforehand (optional)
  • Calendar invite and Meet link arrive by email
Pick a time

Times show in your local timezone. You'll book on a page I built, which is a small preview of what the Scheduling Starter Kit makes.

Kate Rivera, founder of The Booking Well
Who's behind this

Hi, I'm Kate.

By day I run community and operations for She Leads AI, where I build the systems and automations that keep a busy organization moving. The Booking Well is the thing I build on my own, for the small businesses that need exactly that kind of system, scaled down to fit them.

Before any of this I spent 30 years testing software and 11 years farming. Sheep, goats, chickens, the whole muddy enterprise. That combination sounds odd until you realize both come down to the same thing: build something that works the same way every time, for people who don't have time to fuss with it.

Right now, everything I've built for The Booking Well is free. The kits on this page are the tools I use myself, tidied up enough to hand to someone else. If one of them gives you back an hour a week, that's the whole point. If you'd rather talk through your own tangle, book a call and we'll look at it together.